Keyword Research

Quite often, businesses get stuck into the mindset of quantity over quality when it comes to keywords. More visitors doesn't always equate to more sales and it's important that proper keyword research is conducted.

More importantly, the keywords need to be analysed and optimised on a consistent basis. How do you know which keywords need improving? It's not possible to just base this on search engine rankings. Each keyword needs to be tied into other metrics such as time spent on site, revenue generated, etc. to get a true indication of how a keyword is performing for your business.

Typically, our clients come to us with existing websites. For a scenario such as this, we follow a very strict and ongoing process outlined below:

• Current top keywords - What keywords currently drive the most traffic to the site? What is the quality of these visitors, and how do they fit into the goals of the business?


• Keywords with potential - What keywords stand out as high performers, yet are driving minimal traffic? Are there opportunities to improve these keywords and potentially attract more traffic of this quality?


• Keywords with opportunities - What keywords are low performers? Is there a reason why they underperform? Is there anything the business can do to open opportunities with these visitors?


• New keywords - What keywords are missing? What tools can we use to find additional keywords that we haven't thought of?

One thing we often we hear from our clients after presenting them with keyword analysis is this:

"We never knew people searched for our product using that word."

It's very easy from the business end to write down a set of keywords for their product or service, but with the vast differences in the way that people search and indeed the words they may use to describe the same product or service, it's important to monitor keywords on a regular basis.

Book a free consultation »